In the latest launch from its partnership with Roc Nation, today American Greetings announces its new customized video ecard featuring the incomparable multiple award winner and global icon, Christina Aguilera. The SmashUp® is available now to a global audience through the American Greetings and Blue Mountain websites, as well as through the SmashUps® app for iPhone and Android.
As culture celebrates 15 years of Aguilera’s album, Back to Basics, her Platinum hit “Candyman” provides the perfect foundation for her own SmashUp®. In the customizable video, the six-time GRAMMY® award winner uses the tune to deliver a fun and upbeat birthday message. The original song was updated with new birthday-themed lyrics, inspiring a unique, exciting rendition for her SmashUp®. Aguilera is featured looking glamorous in front of a big 4-tiered cake-like tufted red velvet couch, Robe Patt lights, champagne balloons and a sparkly black floor, making it perfect for fans who are all about birthday glam and extravagant celebrations.
“Christina Aguilera is such an extremely talented artist and working with her was so exciting,” said Rob Matousek, Executive Director-Direct to Consumer Business at American Greetings. “Her voice is incredibly powerful, and you can instantly feel her positive attitude and energy throughout the entertaining video. We are confident it will bring a smile to anyone who receives it.”
SmashUp® videos can be customized with more than 1,000 recipient names, so they always feel personal and sincere.
“The combination of ‘Candyman,’ plus the stunning set, delivered the old Hollywood glamour vibe I wanted for my SmashUp® and makes this a really fun way to say, ‘Happy Birthday!'”, said Aguilera. “Sending the ‘Candyman’ SmashUp® is an easy way to let friends and family know how special they are to us by giving them this upbeat personalized video to help celebrate their birthday.”
The Christina Aguilera “Candyman” SmashUp® is a heartfelt addition to the Roc Nation partnership.
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