Lidl has turned to American singer Christina Aguilera to design a collection of hair accessories and devices. The six essentials of this line will be available at low prices in Lidl stores as of December 13th.
After partnering with Heidi Klum several times around ready-to-wear collections, the Lidl brand announces a collaboration with another media personality, Christina Aguilera, in the field of beauty. The interpreter of “Genie In a Bottle” has worked with Lidl teams to offer devices and accessories dedicated to hairdressing at low prices.
The collection consists of an ionic hair dryer, an LED straightener, a mini straightener, a curling iron, a 3-in-1 styling iron for smoothing, embossing, and looping, a blower brush, and five hairbrushes to comb, untangle or blow dry. What make a multitude of hairstyles for all occasions.
Unsurprisingly, Lidl is betting on very affordable prices for these hairdressers. For example, the curling iron is offered at a price of € 11.99, the hair dryer € 13.99, the hair styling € 16.99, the straightener € 17.99, and the blower brush at 19.99 €.