With Its Highest Premiere-Week 18-49 rating in Five Years, NBC Tops #2 ABC by a 35% Margin, the Biggest Week-One Advantage Since 1997
In Total Viewers, NBC Scores its Top Premiere Week Rank, #2, in Nine Years and Biggest Premiere-Week Audience, 9.7 Million, in Six Years
NBC Leads the Big 4 Networks in Every Key Demo – Adults, Men and Women 18-34, 18-49 and 25-54
‘Sunday Night Football’ Is the #1 Primetime Telecast of the Week in 18-49 and Total Viewers; Also Ranking in the 18-49 Top 25 Are Two Editions of ‘The Voice,’ ‘The Blacklist,’ ‘Chicago Fire’ and ‘SVU’
NBC Wins Premiere Tuesday in 18-49 for the First Time in Eight Years, as ‘The Voice’ Jump 18% vs. its Year-Ago Debut and ‘Chicago Fire’ Sets Series Records to Win at 10
NBC’s “Sunday Night Football” is premiere week’s #1 primetime telecast on ABC, CBS, NBC and Fox in adults 18-49, total viewers, adults 18-34, adults 25-54 and all key adult-male demos. The Monday and Tuesday debuts of “The Voice” tied for #1 on those networks in women 18-34 and the Tuesday edition was #1 among kids 2-11 (excluding sports pre- and post-game shows).
The season premiere of “The Voice” (5.1 rating, 13 share in adults 18-49, 15.0 million viewers overall from 8-10:01 p.m. ET) grew 21% in 18-49 rating versus the comparable year-ago debut (4.2/11 on Sept. 10, 2012), and was up 22% in total viewers (15.0 million vs. 12.3 million). It was the top “Voice” debut in 18-49 and total viewers since the post-Super Bowl start of the second “Voice” on Feb. 5, 2012.
The Tuesday season debut of “The Voice” (4.7 rating, 13 share in adults 18-49, 14,4 million viewers overall from 8-10:01 p.m. ET) ranked #1 for the two-hour time period in adults 18-49, 18-34 and 25-54, with jumps versus the show’s year-ago Tuesday debut of 18% in 18-49 rating (to a 4.7 from a 4.0) and 26% in total viewers (14.4 million vs. 11.4 million). “The Voice” delivered its top Tuesday debut in 18-49 since the show’s series premiere on April 26, 2011 (5.1) and biggest Tuesday debut ever in total viewers, topping even that series debut.
WEEKLY AVERAGES
Average rating, share and audience in each category
ADULTS 18-49
NBC 3.1/9, 3.9 million
ABC 2.3/7, 2.9 million
CBS 2.2/7, 2.9 million
Fox 2.2/7, 2.8 million
CW 0.3/1, 0.3 million
Each rating point equals 1.27 million viewers
ADULTS 25-54
NBC 3.7/10, 4.5 million
CBS 3.0/8, 3.7 million
ABC 2.7/7, 3.3 million
Fox 2.4/6, 2.9 million
CW 0.3/1, 0.4 million
Each rating point equals 1.20 million viewers
TOTAL VIEWERS
CBS 3.5/9, 10.4 million
NBC 3.3/9, 9.7 million
ABC 2.7/7, 8.0 million
Fox 2.0/5, 6.0 million
CW 0.3/1, 0.8 million
Each rating point equals 2.95 million viewers.
Source: TV By The Numbers
